The Dutch team who have grown the world's first burger in a lab say they hope to have a product on sale in five years.
Researchers are to set up a company to look at making the burger tastier and cheaper.
The team had a prototype cooked and eaten in London two years ago that cost £215,000 to make. The head of the new firm set out his plans to BBC News ahead of a symposium on developing the technology.
Peter Verstrate said: "I feel extremely excited about the prospect of this product being on sale. And I am confident that when it is offered as an alternative to meat that increasing numbers of people will find it hard not to buy our product for ethical reasons".
The lab-grown burger was developed by Prof Mark Post at his laboratory in Maastricht University, The Netherlands.